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Network Event

Search Engine Marketing Organiser: Leeds City College

Learn how to improve your rankings in the mind of search engines like Google to make it easier for new customers to find your business.

What you will find at the event:

This is a half day workshop to teach you how to use Search Engine Optimisation (SEO) and Pay Per Click advertising (PCC).

What you might want to look elsewhere for:

For informal or formal networking, or full day conferences, keep searching the events page.

Event details

Event Date: 18.11.2016
Start time: 09:30
End time: 12:30
Cost: £60
Venue: Leeds City College
Postcode: LS10 1JY

What’s the benefit of attending:

You'll learn how to increase your visibility online and drive more traffic, enquiries, and ultimately, business to your website.

What’s the structure of the event:

The workshop starts at 09:30 and will run until 12:30.

Things you need to know about the event:

In this intensive introductory workshop you'll cover:

  • The difference between organic and paid listings
  • When to use SEO and/or PPC
  • The basics of `on page` optimisation
  • Why having good content is important
  • The importance of good linking and how to arrange them
  • How to integrate best practice with social media marketing
  • How to avoid search penalties (Google Panda & Penguin algorithm issues)
  • How PPC advertising works
  • How to set up effective PPC campaigns
  • And how to monitor your results

Who is Leeds City College?

Leeds City College.

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