What’s the benefit of attending:You'll learn what steps you need to take to make sure your marketing campaigns are working for your business and bringing in customers.
What’s the structure of the event:
The event starts at 17:30 and will run until 20:30, so you won't have to miss any valuable working hours in your business. There will be a half hour break for food.
Things you need to know about the event:
- Marketing involves understanding, anticipating and meeting customer wants and needs better than the competition, in the face of continuous change, usually at a profit.
- Our course asks you to put your customer at the center of everything you do and stresses the importance of research, customer focus and effective promotion. We encourage you to develop your marketing mix, recognise the importance of a consistent proposition and to consider how to differentiate yourself from the competition.
Materials and course notes will be provided.